Introducing one-time rental.
We’ve all been there. A special event is on the horizon and you find yourself with nothing to wear. Sure, you’ve got a couple of lovely dresses tucked away in the back of your closet, but they’re not quite right for this occasion.
So what do you do? Rush out to your favourite boutique and drop a bomb on a new gown (not to mention accessories to match)? Or maybe you head to the high street for a deal on something you can wear just for the evening? Neither are ideal options, for your wallet or the planet respectively, but what’s the alternative?
One-time rental of course!
Starting today we’re thrilled to announce that Dressr is making our curated collections from conscious creators available to rent for special occasions like weddings, Christmas & New Year parties, festivals, and more.
What is one-time rental?
At Dressr, one-time rental is renting from our collections without a recurring monthly membership. You can browse through our pieces from more than 50 local brands, select an outfit for your special occasion, rent and wear that outfit for a full ten days, and then send it back!
One-time rental gives those who may not be ready for a full-time membership the ability to experience the rental revolution in a way that suits their lifestyle.
How does one-time rental reduce your fashion footprint?
According to a Censuswide poll conducted by the Barnardo’s foundation, British consumers spent £2.7 billion (€3 billion) in 2019 on 50 million summer outfits that would be worn only once.
Of that, £800 million (€889 million) was spent on wedding outfits alone that consumers admitted would likely be chucked or donated after a single wear. This kind of consumption is simply not sustainable – and hasn’t been for a long time.
The global fashion industry as we know it has reached a crisis point that sees more than 92 billion tonnes of textile waste end up in landfill every year. And whilst donating clothing may seem like a nice idea, the poor quality of fast fashion garments means donating is just a roundabout way to the top of a rubbish tip.
Renting your outfit for a special event can dramatically reduce your fashion footprint by decreasing single-wear garment waste.
One-time rental is more than just saving the planet…
Renting your occasion wear is not only great for the planet. There are also a bunch of great benefits you may not have thought about. Here are a few that we think take the (birthday) cake:
Save on storage
If you’ve ever lived in a small apartment, you’ll know that closet space can sometimes be in high demand. By renting bulkier items that need space to hang, like full-length dresses, you can free up some much-needed space in your wardrobe for pieces that you wear on a more regular basis.
According to research by The Knot in 2021, 48 percent of wedding-goers claimed to have purchased a new outfit for the special day at an average of €80 per person. But a quick google search of ‘dresses to wear to a wedding’ gives a quick indication of how high that number can go if you’re looking for a more sustainable or high-quality option.
Renting your outfit means you can wear quality, sustainable fashion at a fraction of the cost.
What’s worse than showing up to your Christmas party in the same outfit as someone else? Designer rental can help you avoid playing an accidental game of ‘who wore it better’ by giving you access to local, designer fashion that your friends and family won’t stumble across at Zara.
A special event can be a great time to experiment with a style you may not usually rock in real life. Through rental, you can flex your creativity without worrying about your wallet. And at Dressr, you can even purchase pieces you’ve fallen in love with during your rental period and any rental fee you have already paid will be automatically deducted at checkout!
One-time rental is a much-needed addition to our rental ecosystem alongside our memberships. It offers more flexibility and freedom to those curious about rental and gives our members further options to explore our collections.
If you’re as excited as we are about one-time rental – give it a try! We promise it’ll make your next special occasion one to remember.