About Dressr
60+ fashion brands, 3500+ beautiful pieces, and one rental platform.
Meet Dressr, the force behind the fashion rental revolution in Europe.
50+ conscious fashion brands, 850+ beautiful styles, and one rental platform - that’s our way of contributing to a more sustainable future of fashion.
Our story
Dressr was founded in 2021 by Caroline Cecile Baeten with the goal of finding more sustainable ways to enjoy fashion. Following her own transition from sales seeker to conscious consumer, Caroline started Dressr to make this journey easier, more enjoyable and more accessible at a large scale. Fast-forward 4 years, Dressr now works with more than 60+ brands and a fast-growing rental community.
Since our inception, Dressr has built an impressive proposition and platform that creates a win-win for renters and brands. Members get to enjoy the freedom of a seemingly-unlimited wardrobe without the cost, ecological impact, and hassle of ownership. And brands get a helping hand to reduce their footprint, receive valuable quality & rental data on their products, and get remunerated for every item rented.
From personal styling sessions to keynote speeches and workshops for local businesses, the Dressr team is active on all fronts promoting rental as a better, more sustainable way to enjoy the beauty of fashion.
Our team
Dressr is a multidisciplinary team of fashion enthusiasts, sustainability advocates and digital experts, powering the rental revolution together.
About Caroline Baeten
Caroline Baeten is the founder of Dressr, a fashion rental platform that she established in April 2021. Since then, Caroline has been passionate about changing the way people view fashion and advocating for a more sustainable future. She firmly believes that fashion renting is the way forward. Caroline’s entrepreneurial spirit and dedication to sustainability have earned her recognition within the industry, and she continues to inspire others to make positive changes in the world of fashion. Some may call her the Jeanne d’Arc of the Rental Revolution.
Caroline Baeten
Founder & CEO
About Mayti Mercado
Mayti ensures the smooth operation of Dressr’s HR, finance, customer service, and brand collaborations. She manages payroll, onboarding, and financial planning while overseeing partner brand reports and product integration. With a strong focus on efficiency and organization, she plays a key role in optimizing internal processes. Additionally, she leads customer service efforts, ensuring a seamless experience for Dressr’s members by handling inquiries, resolving issues, and maintaining excellent communication.
Mayti Mercado
Internal Operations Lead
About Pelin Ünen
As Product Operations Lead at Dressr, She oversees the product journey from order to return. She collaborates with external partners like professional cleaning and repair services to maintain our collection’s freshness and sustainability. Her participation in the team also includes managing our showroom experience and fostering partnerships with brands to integrate their pieces into Dressr’s offerings. By streamlining operational processes, she aims to create seamless experiences for both customers and collaborators.
Pelin Ünen
Product Operations Lead
About Sophie Cairns
Sophie is the Content & Design Manager at NoNonsense Studio, she oversees content creation, social media, and advertising for Dressr.
Sophie Cairns
Content & Design Manager
About Falco Wienberg
Falco is a strategic marketing all-rounder specialising in commercial development and business growth. He’s passionate about creating marketing campaigns that are not only impactful but build sustainable relationships with brands. He believes in winning fans, not just customers.
Falco Wienberg
Strategic marketing support
About Peggy Vancorenland
Peggy is a front-end developer, who loves to make beautiful designs come to life on your screen. Communication plays a major role in her work, translating design requests into fully functioning computer code. She especially loves the combination of talking with humans through words and communicating with computers through code.
Peggy Vancorenland
Front-end developer
About Bram Esposito
As a full-stack developer, Bram ensures that the technology behind .Dressr runs seamlessly. He focuses on translating new features into robust systems that allow customers to effortlessly browse collections, administrators to generate detailed reports, and operators to efficiently manage orders and returns. Bram finds the most satisfaction in making everything work flawlessly and paving the way for exciting new customer features.
Bram Esposito
Developer
About Patricia Laureys
Patricia brings extensive expertise in supply chain management and logistics, providing strategic guidance to help Dressr streamline its operations and scale efficiently.
Patricia Laureys
Advisory Board Member - Supply Chain & Business Angel
About Rémi Wildschut
Rémi is passionate about start-ups and SMEs, with a focus on finance, operations and the numbers game. He has co-founded and advised multiple ventures from fundraising to exit.
Rémi Wildschut
Financial expert
About You?
Looking for a fun and interesting internship? Send us a message to hello@dressr.be and, who knows? Maybe you’ll be part of the Dressr team soon!
You?
Sustainability
Dressr plays its part in the future of fashion by unlocking the sustainability benefits of rental for brands and fashion enthusiasts. To us, ‘sustainable’ in fashion is about improving garment quality, minimizing waste, solving overstock issues and maximizing use-per-garment. Fashion rental with Dressr ticks all of these boxes.
Whether you rent with a membership or just once for a special occasion, the ecological impact is fundamentally different compared to traditional purchasing. In a research collaboration with the independent Flemish research organization VITO, we demonstrated that items rented on Dressr had significantly higher use-per-garment than traditionally purchased items. Many of our members, like Helena, also stop adding new clothes to their wardrobe altogether after joining Dressr, which decreases the demand for new item production.
Through Dressr’s one-time-rental option, renting instead of purchasing occasionwear leads to big sustainability wins for fashion. Annually, millions of items are bought for weddings, events, and holidays and only worn once, creating a massive pollution and waste footprint. Renting makes the purchase and production of these items obsolete.
Our showroom
The Dressr Showroom is open by appointment on Wednesday & Thursday between 15h–19h, and two Saturdays a month between 10h–17h (see calendar).
Curious about that new item from your favourite brand? Or want some styling support from an expert? Join us in our showroom in Mortsel for an engaging fashion experience. And follow along on Instagram to be the first to know about special events.
We look forward to your visit!
Workshops
At Dressr, we believe that fashion is more than just clothing, it’s an expression of who you are. We also believe that everyone deserves to feel confident and comfortable in their own skin, and that starts with knowing how to show off your body type.
Our interactive workshops, held in our Antwerp showroom, are designed to help you discover your unique style and learn how to dress for your body type, so you can feel confident and comfortable every day. Our team will teach you how to accentuate your best features and create a wardrobe that works for you. You’ll have access to hundreds of beautiful pieces from more than 60+ brands and the expertise of the Dressr team at your fingertips to make you feel like a million bucks!
Ready to renew your wardrobe?
Start renting today or explore our memberships!
